School group project
Capturing the restaurant's distinctive atmosphere
A fictive project where we transfored a existing restaurant's online presence to match its vibrant atmosphere. Our team created an accessible, intuitive website that captures the same magic found in their physical space and social media—inviting guests to experience the essence before their first visit.
Creating personas and user journeys to understand the target audience and their needs. User testing and feedback on both the current website and the new website to improve usability & design. A visual identity and webdesign that captures the restaurant's communication and atmosphere. High contrast and matching colors to the restaurant and its social media presence. Using a typography that is bold and playful mixed with a typewriter font to match the restaurant's personality and flirt with physical menus.
The result was a accessible, intuitive website that captures the same magic found in their physical space and social media, inviting guests to experience the essence before their first visit. And a much more inviting design that matches the restaurant's personality.
